A warm welcome greeted us as we entered Wilmslow boutique Black, White, Denim. It was my first visit to the store, long over due as I had been intrigued about the concept for some time. Black, White, Denim isn’t just a quirky name but belies the concept and philosophy installed by founder Jo Davies. My initial thoughts went something like this ‘They only sell black, white and denim clothing? Hmmm’, ‘THEY ONLY SELL BLACK, WHITE AND DENIM CLOTHING???’ For someone who walks around looking live Vivienne Westwood and Miuccia Prada’s lovechild minimalism is somewhat lost on me. As elegant and chic as those Celine and Chloe aficionados look I can never do it. I have tried, oh yes don’t be too shocked, there are pieces in my wardrobe which you could call classics, I have a simple white shirt, black skinny jeans, basic black court shoe. I put them on and then feel the need to roll around by closet until I look like I’ve had a fight with a rainbow. That’s just me. Yet this approach to dressing isn’t always a winner. As I mentioned in my last post I can often end up throwing on something in a rush only to catch sight of myself in a mirror and recoil in horror as Ziggy Stardust stares back. Some times I really do wish I kept in mind my simple, elegant classics which of course I can always team with a statement heel or a trophy jacket to add personality. This is what B,W,D is all about.
Finding your perfect ‘go-to’ wardrobe. Investing in the building blocks which you know are flattering and will last you for years to come. Style should be easy. That is the B,W,D philosophy.
But what is that, you see other colours creeping in? Well of course you can’t only live your life in black and white, once you have the foundations you can pepper them with a splash of red and a hint of shimmering sequins. B,W, D is all about luxury, I have always been a big believer in owning just one top quality white t-shirt rather than ten cheap ones. That to me is real luxury, not driving a flash car. The other little luxury I love is jewellery, unique and beautifully crafted pieces will last you a life time, but they don’t have to break the bank either. The shop is home to an exceptional array of pieces from designers such as Cinderela B, Lara Bohinc, Daisy Knights, Ha-Yeon Lee and Husam El Odeh. With prices starting from as little as £22 there really something for everyone’s budget. My heart belonged to Cinderela B (jewellery pictured above) that night especially the golden bee earrings. Designer Rachel Jackson, who I met on the night, explained they were designed with a straight line of dangling chains to form a fringe rather than a tassel, a tiny detail which has a huge impact. All the jewellery is handmade in their London studio so you are not just buying a pretty piece but investing in your own countries talents. Cinderela B also do a high end Vintage Couture range, each piece unique, created from vintage components from the 1920′s- 80′s to form stunning statement necklaces. I find myself dreaming over them so I am sure this isn’t the last you will be hearing about the brand.
Here I am with Lawrence, wearing an Ashish sweater top – ooh look it’s black and white, if you disregard the huge neon pink sequin teddy bear!
Stylish on the school run: Zoe Karssen Sweatpants £108, Acne LS Girl tee £80, Acne Cashmere Cardigan £430, Acne pistol boots £370
Shopping with the girls: Jo whipped this Theysken’s Theory jacket off the models back to pass around the audience. The quality of the fabric, attention to detail with the trim and unique cut really did need a closer look!
The perfect for any occasion Victoria, Victoria Beckham dress: Black & Cream Drop Waist Dress £530, Carven Court Shoe £280, By Malene Birger Bag £209
Ready to party, stunning detail of the sequin By Malene Birger jacket £335
Victoria, Victoria Beckham again with her cute cat print, another dress for any occasion, £495
Here are the gorgeous models Emma and Kirsty. You wouldn’t know this from the photo’s but neither of them are professional models! They are both local mum’s, who like all of us, have busy lives and need to look good with ease. I thought it was a fantastic idea to use the stores customers in the show, as I heard many a lady on the night say it made it much easier to relate to seeing the clothes how they would be worn in real life. The looks shown were based around essential outfits: School run, Shopping trip, Big night out, Easy denim, Off to the airport and the essential fashion daydream a Victoria, Victoria Beckham dress! Another great thing about having the show in the store is that Jo could grab things off the rails as they came to mind. Easily illustrating how a pair of mint green jeans and beige Acne Pistol boots with a white chiffon blouse could quickly be transformed with a sleek black blazer. Throughout the evening Jo relaid a wealth of tips to everyone on how to built their own key wardrobe and fashion insider know hows: ‘Try an evening dress with pockets to help you feel more relaxed at formal events’, ‘Not a fan of jeans? Try J Brand Maria which feel just like a pair of Opaques, you can even go down as size as they mold and fit to your shape’, ‘Look out for the signature V backs on Theyksen’s Theory pieces’, ‘J Brand 811 earns it’s moniker from the 8″ rise and 11″ leg hem circumference’ .
All in all it was a lovely evening, Jo and her team really made everyone feel welcome and if anyone there wasn’t already a customer I am sure they will be. The beauty of having such an intimate event is that you really do get a hands on approach. I am a big supporter of independent boutiques because you get the knowledge and help which is lost in huge department stores. If you do pay Black, White, Denim a visit you will be guaranteed a one-on-one service from people who know about fashion, but also know about how hard it can be building a functional wardrobe. The edit of the store is perfection, you could go in and pick up any top, jeans and shoes and know that it will work as an outfit, all thanks to Jo’s perfectionist eye, she really knows her stuff. Now where did I put those black skinny jeans…
Watch the highlights of the evening on BWD TV
Thanks to Jo, Jordan and the BWD team and it was lovely to see Claire of Tweet, Sarah of Fashion Dotty and the I <3 Manchester girls.